Lisa Scheer named distinguished scholar

Lisa Scheer headshot

Lisa Scheer

Aug. 6, 2021

Marketing professor Lisa Sheer has been named the 2021 Taylor & Francis/Society for Marketing Advances (SMA) Distinguished Scholar, the society’s highest honor.

Sheer was recognized for her highly cited research and willingness to help mentor younger members of the academic community.

Read more from the Trulaske College of Business

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