![Lisa Scheer headshot](https://showme.missouri.edu/wp-content/uploads/2021/07/072921Scheer.jpg)
Lisa Scheer
Aug. 6, 2021
Marketing professor Lisa Sheer has been named the 2021 Taylor & Francis/Society for Marketing Advances (SMA) Distinguished Scholar, the society’s highest honor.
Sheer was recognized for her highly cited research and willingness to help mentor younger members of the academic community.