Student sales force

Students hustle to sell Mizzou tickets.

hand holding tickets

Source: Shutterstock, Blake Dinsdale

Published on Show Me Mizzou Dec. 16, 2022
Story by Joe Walljasper, BJ ’92

As Mizzou athletics officials brainstormed ways to increase ticket sales last summer, they realized they had access to a mighty untapped sales force: students. That epiphany marked the beginning of an innovative online ticket sales program that allows students to earn a 20% commission on every single-game ticket they sell to Mizzou sporting events.

“It’s a way to extend our reach, and for those students who have an entrepreneurial spirit, it’s a great way for them to make extra money selling tickets,” says Greg Hulen, a senior associate athletics director. More than 200 students signed up to sell tickets in the first month of the program. At the end of each sports season, the athletics department will send the students a commission check.

“One of the things we want to do with the program is learn from the students,” Hulen says. “Who are the ones who are selling the most tickets, how are they doing it and can we learn from them? Maybe they’ll end up working for the athletics department’s ticket sales team one day.”

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