Aug. 13, 2021
The University of Missouri’s Joint Office of Strategic Communications and Marketing (JOSCM) and University Advancement were recently honored with awards for outstanding work in marketing and communications during the past year. Among the top honors was the grand gold award in the Circle of Excellence Awards from the Council for Advancement and Support for Excellence (CASE) for the university’s May 2020 virtual celebration for graduates.
The annual CASE awards “honor institutions worldwide whose talented staff have advanced their organizations through their resourcefulness and ingenuity.”
MU also won gold Circle of Excellence awards for outdoor marketing for the Tigers Support Tigers sidewalk clings, for the “Meet the moment” video and for the feature story “Who was I in college” by Missouri School of Journalism alumnus Wright Thompson for the Mizzou Alumni Association’s MIZZOU magazine.
JOSCM also received honors in the Education Digital Marketing Awards, the Educational Advertising Awards and the Collegiate Advertising Awards.
“We are very proud of our progress in recent years in communications and marketing across the entire university,” said Kamrhan Farwell, vice chancellor for communications and marketing. “These awards reflect improved collaboration and teamwork among our communicators and are a welcome recognition of their high-quality work in telling the Mizzou story.”
CASE Awards
The CASE Circle of Excellence Awards recognize institutions for innovative, inspiring and creative ideas. The awards acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism, and deliver exceptional results.
- Grand gold – Circle of Excellence: Special events, online (commencement) – Virtual graduation celebration.
- Gold – Circle of Excellence: Marketing, advertising and outdoor – Tigers Support Tigers sidewalk clings.
- Gold – Circle of Excellence: Video, PSA and commercial spots – “Meet the moment” video.
- Gold – Circle of Excellence: Writing, feature – “Who was I in college?”
- Silver – Circle of Excellence: Communications Pivot — Tigers Support Tigers
- Silver – Circle of Excellence: Marketing, advertising and outdoor – United Center outdoor display.
- Silver – Circle of Excellence: Special events, online (fundraising) – Mizzou: Our Time to Lead campaign celebration.
- Bronze – Circle of Excellence: Video, general information videos – short – “Picture what’s next.”
Collegiate Advertising Awards
The Collegiate Advertising Awards program is an elite national program created to honor today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services.
- Judge’s Choice – Crisis Management Campaign – Show Me Renewal.
- Gold – Self Promotion – United Center outdoor display.
- Gold – Crisis Management, Single – Tigers Support Tigers sidewalk clings.
Edu Ad Awards
The Educational Advertising Awards celebrate the best programs and campaigns in the country. A national panel of industry specialists review each piece, judging creativity, marketing execution and message impact.
- Gold – Installations – Artist in Residence building projections.
- Gold – COVID Marketing Campaign – Show Me Renewal: Tigers Support Tigers campaign.
- Gold – Digital Video: Under 2 Minutes – “Picture what’s next” video.
- Bronze – Digital Video: Under 2 Minutes – “Meet the moment” video.
- Bronze – Outdoor – United Center outdoor display.
- Merit – COVID Response Materials – Tigers Support Tigers sidewalk clings.
- Merit – Special Event – Virtual graduation celebration.
Education Digital Marketing Awards
The Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media and social media.
- Bronze – Digital Video: Under 2 Minutes – “Picture what’s next” video.
- Merit – Digital Video: Under 2 Minutes – “Tigers Support Tigers” video.
- Merit – COVID Response – Show Me Renewal: COVID-19 education campaign.
- Merit – Microsite – Show Me Renewal website.
