MU experts weigh in on all things Super Bowl

Photo source: Adobestock

Feb. 2, 2024
Contact: Courtney Perrett, 573-882-6217,


As the Kansas City Chiefs and the San Francisco 49ers gear up for Super Bowl LVIII in Las Vegas, University of Missouri experts are primed to weigh in on everything from the cost of a Super Bowl dinner to advertising on the world’s biggest stage.

Please contact Courtney Perrett at 573-882-6217 or to arrange an interview with any of these experts.


Scott Brown
Director of the Rural and Farm Finance Policy Analysis Center (RaFF), College of Food, Agriculture and Natural Resources
Expertise area: The cost of food and agricultural commodities.

Tracy Draksler Brown
Professor of Strategic Communication, Missouri School of Journalism
Expertise area: Strategic messaging, social media and the Taylor Swift effect.

Katie Essing
Assistant Teaching Professor of Marketing, Robert J. Trulaske, Sr. College of Business
Expertise area: Super Bowl advertising, social media campaigns, the increase in candy/sweet Super Bowl placements this year and the crossover into the Nickelodeon kid-friendly simulcast of the game to reach younger audiences.

Oksana Loginova
Professor of Economics, College of Arts and Science
Expertise area: Economics of game theory.

Christopher Wikle
Curators’ Distinguished Professor of Statistics, College of Arts and Science
Expertise area: Sports statistics.

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