Overwrought platitudes? Or authentic testament to our splendor?
Story by Karen Pojmann Photos of real people by real photographers from awesome Mizzou admissions materials Published March 8, 2017
We know universities send you a lot of mail with glossy photos and upbeat slogans. We know the ivy-laced halls and lush lawns start to blur together. One or two of you might even roll your eyes at the beautiful brochures and postcards we work so hard to create for you.
That's fine. We get it. But know this much, young people: This is real life. We aren't buying stock art. We aren't setting up "scenes." Mizzou legitimately is (mostly) as idyllic as we suggest.
Let's break it all down with an explication of college-brochure clichés — plus an explanation of why Mizzou actually is this awesome (we say "awesome" because we're old).
Cliché No. 1: Three and a tree.
Studious and social!
Actual reading spots.
This is the magic formula for student recruitment — and an acknowledged motif in higher education. Three happily studious friends gather in the shade of a great oak with a laptop and/or a textbook. It's a thing. And we stumble upon these scenes all the time IRL.Our entire campus is a designated botanic garden with multitudinous outdoor gathering spots and cozy nooks. It's pretty inviting. No, the weather isn't always perfect. But when the sun is shining, the Quad is a delight.
Cliché No. 2: Everyone dressed in university logos and colors.
So much school spirit.
All the black and gold.
As clichés go, this is the realest of the real. Thousands of people wear black and gold and/or "Mizzou"-emblazoned attire all day every day here. In class. In dining halls. At football games. Off campus. In other parts of the world. It's how we recognize one another after we've graduated or when we're traveling during spring break. We are hardcore about the school spirit. You'll get used to it.